ACF Fiorentina is pleased to announce that Jiuyou will be the Club's first Regional Partner in Asia for the upcoming sports seasons.

Jiuyou is a leading sports entertainment platform in Asia.

This partnership will offer Asian fans a unique and engaging experience.

“The partnership with Fiorentina will increase Jiuyou' brand awareness in the European market,” said the CMO of Jiuyou.

“It is a commitment to entertain and provide great experiences for all fans and customers. The partnership between Jiuyou and Fiorentina will greatly contribute to strengthening the brand image and I am convinced that we will achieve great success together in the future.”

“We are proud to have Jiuyou as Fiorentina's first Regional Partner in Asia,” said Enrico Peruzzo, Revenue Director of Fiorentina.

“The agreement is part of the process of increasing internationalization of our Club, which has decided to combine its name with that of one of the most active and well-known brands in Asia in the entertainment industry.”

The Jiuyou brand is featured at the Franchi stadium on the LEDs on the sidelines with Asia feeds; in addition, the agreement includes a program of marketing activities to be implemented over the course of the season.